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Promotional Item Comparison: Placemat - Straight Edge, Paper vs. Potholder - White Letterpress Printed 6.5"How does Placemat - Straight Edge, Paper match up to Potholder - White Letterpress Printed 6.5"? Before having both products go head-to-head, it is important for you to know that by adding promotional products to your marketing mix, you are already improving your technique. Custom merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Placemat - Straight Edge, Paper and Potholder - White Letterpress Printed 6.5" have certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the promotional product a prospecting tool? Will you use it to motivate personnel? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The second question to ask is your financial capacity. While one promotional product may seem better than the other, will it fit your budget? Will choosing Placemat - Straight Edge, Paper over Potholder - White Letterpress Printed 6.5" mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you choose one item over the other? Third on your list of factors to consider should be your target market. A good understanding of your audience should clue you in as to what your niche would be more likely to appreciate. Last but not the least, factor in if your chosen distribution strategy would still work for both gifts. This is really useful if you are trying to weigh the difference between two advertising specialties from very different categories. For instance, you've decided that packaging the gift as a dimensional mail is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to find out the shipping cost difference between the two items. Branders offer a wide array of promo products online. Branders is the only online source that allows you to "see before you buy". Preview your imprint on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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