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Promotional Item Comparison: Placemat - Paper, Scalloped Edge vs. Potholder - White Letterpress Printed 6.5"How does Placemat - Paper, Scalloped Edge compare with Potholder - White Letterpress Printed 6.5"? Before having both products go head-to-head, it is essential for you to know that by adding custom merchandise to your marketing mix, you are already improving your strategy. Personalized merchandise give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Placemat - Paper, Scalloped Edge and Potholder - White Letterpress Printed 6.5" have certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one promotional product may seem better than the other, will it fit your budget? Will choosing Placemat - Paper, Scalloped Edge over Potholder - White Letterpress Printed 6.5" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you select one product over the other? Third on your list of factors to consider should be your target market. A good understanding of your target market should give you a clue as to what your niche would be more likely to enjoy. Last but not the least, factor in if your chosen distribution strategy would still work for both giveaways. This is particularly useful if you are attempting to measure the difference between two promotional merchandise from dramatically different categories. For instance, you've decided that packaging the promo item as a mail out gift is the best way to go. If you are in the process of choosing between a flashlight and a pen, it would be helpful to find out the delivery cost difference between the two giveaways. Branders.com has a wide array of corporate gifts online. We are the only online source that allows you to "see before you buy". Preview your artwork on your promo items before you make a decision with our high-tech production-realistic PhotoSample technology.
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