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Promotional Item Comparison: Potholder - Therma-Grip Oven Mitts, Cotton, 7" x 10" vs. Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38"How does Potholder - Therma-Grip Oven Mitts, Cotton, 7" x 10" compare with Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38"? Before having both products go head-to-head, it is essential for you to know that by adding promotional gifts to your marketing mix, you are already amping up your strategy. Personalized items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Potholder - Therma-Grip Oven Mitts, Cotton, 7" x 10" and Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38" have particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The next question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your budget? Will picking Potholder - Therma-Grip Oven Mitts, Cotton, 7" x 10" over Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you pick one item over the other? Third on your list of factors to consider should be your market. A firm understanding of your target market should give you a clue as to what your market segment would be more likely to enjoy. Fourth, find out if your chosen distribution method would still work for both gifts. This is really useful if you are trying to measure the difference between two promo items from dramatically different categories. For instance, you've decided that packaging the giveaway as a mail out gift is the best way to go. If you are in the process of choosing between a bag and a clock, it would be helpful to know the shipping cost difference between the two items. Branders has the most comprehensive collection of corporate gifts online. We are the only online source that allows you to "see before you buy". Preview your logo on your promotional items before you make a decision with our high-tech production-realistic PhotoSample technology.
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