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Promotional Item Comparison: Potholder - Large Square Potholder, 8" x 8" vs. Plate - 8.5" PewterHow does Potholder - Large Square Potholder, 8" x 8" match up to Plate - 8.5" Pewter? Before having both products go head-to-head, it is important for you to know that by adding logo items to your marketing mix, you are already improving your technique. Custom giveaways give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Potholder - Large Square Potholder, 8" x 8" and Plate - 8.5" Pewter present certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one promotional product may seem better than the other, will it fit your promotional budget? Will picking Potholder - Large Square Potholder, 8" x 8" over Plate - 8.5" Pewter mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you choose one item over the other? Third on your list of factors to consider should be your target market. A firm understanding of your target market should clue you in as to what your audience would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still work for both gifts. This is particularly useful if you are trying to evaluate the difference between two promo items from totally different categories. For instance, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a notebook, it would be helpful to find out the delivery cost difference between the two items. Branders offer the largest selection of promo items online. Branders is the only web source that allows you to "see before you buy". See your imprint on your promotional products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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