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Promotional Item Comparison: Potholder - Large Square Potholder, 8" x 8" vs. Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38"How does Potholder - Large Square Potholder, 8" x 8" compare with Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38"? Before having both products go head-to-head, it is critical for you to know that by adding logo items to your marketing mix, you are already amping up your strategy. Customized products give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Potholder - Large Square Potholder, 8" x 8" and Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38" offer particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to encourage customer loyalty? The next question to answer is your financial capacity. While one promo product may seem better than the other, will it fit your budget? Will choosing Potholder - Large Square Potholder, 8" x 8" over Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you pick one item over the other? Third on your list of factors to consider should be your audience. A good understanding of your audience should give you a clue as to what your market segment would be more likely to enjoy. Lastly, find out if your chosen distribution method would still apply to both products. This is particularly useful if you are attempting to weigh the difference between two giveaways from dramatically different categories. For example, you've decided that packaging the item as a dimensional mail is the best way to go. If you are in the process of choosing between a key chain and a clock, it would be helpful to know the shipping cost difference between the two products. Branders.com offers the most comprehensive collection of personalized gifts online. Branders is the only web source that allows you to "see before you buy". Preview your imprint on your promotional items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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