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Promotional Item Comparison: Potholder - Large Square Potholder, 8" x 8" vs. Apron - Long Apron (Small & Medium), Cotton / Poly TwillHow does Potholder - Large Square Potholder, 8" x 8" match up to Apron - Long Apron (Small & Medium), Cotton / Poly Twill? Before having both products go head-to-head, it is essential for you to know that by adding customized products to your marketing mix, you are already improving your strategy. Promo giveaways give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Potholder - Large Square Potholder, 8" x 8" and Apron - Long Apron (Small & Medium), Cotton / Poly Twill offer special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate employees? Do you just want to spread the word about your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one promo item may seem better than the other, will it fit your budget? Will picking Potholder - Large Square Potholder, 8" x 8" over Apron - Long Apron (Small & Medium), Cotton / Poly Twill mean less items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you select one product over the other? Third on your list of things to consider should be your target market. A firm understanding of your audience should give you a clue as to what your market would be more likely to enjoy. Finally, factor in if your chosen distribution strategy would still be applicable to both gifts. This is particularly useful if you are trying to measure the difference between two personalized items from totally different categories. For instance, you've decided that packaging the giveaway as a mailer is the best way to go. If you are in the process of choosing between a key chain and a calendar, it would be helpful to know the shipping cost difference between the two giveaways. Branders.com has the most comprehensive collection of logo gifts online. We are the only web source that allows you to "see before you buy". See your design on your promotional items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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