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Promotional Item Comparison: Potholder - Large Square Potholder, 8" x 8" vs. Measuring Cup SetHow does Potholder - Large Square Potholder, 8" x 8" match up to Measuring Cup Set? Before having both products go head-to-head, it is critical for you to know that by adding promotional merchandise to your marketing mix, you are already improving your technique. Custom items give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Potholder - Large Square Potholder, 8" x 8" and Measuring Cup Set have particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the promotional gift a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one promo product may seem better than the other, will it fit your marketing budget? Will choosing Potholder - Large Square Potholder, 8" x 8" over Measuring Cup Set mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you select one item over the other? Third on your list of things to consider should be your market. A good understanding of your audience should clue you in as to what your target market would be more likely to enjoy. Fourth, find out if your chosen distribution method would still be apt for both gifts. This is really useful if you are trying to measure the difference between two custom items from dramatically different categories. For example, you've decided that packaging the item as a dimensional mail is the best way to go. If you are in the process of choosing between a shirt and a calendar, it would be helpful to know the shipping cost difference between the two items. Branders has the largest selection of promo items online. We are the only online source that allows you to "see before you buy". Preview your artwork on your promotional items before you make a decision with our high-tech production-realistic PhotoSample technology.
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