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Promotional Item Comparison: Potholder - Large Square Potholder, 8" x 8" vs. Napkin - Beverage, 3 Ply, White , 200 PackHow does Potholder - Large Square Potholder, 8" x 8" match up to Napkin - Beverage, 3 Ply, White , 200 Pack? Before having both products go head-to-head, it is important for you to know that by adding imprinted merchandise to your marketing mix, you are already improving your technique. Promo products give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Potholder - Large Square Potholder, 8" x 8" and Napkin - Beverage, 3 Ply, White , 200 Pack have particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one corporate gift may seem better than the other, will it fit your selecting? Will choosing Potholder - Large Square Potholder, 8" x 8" over Napkin - Beverage, 3 Ply, White , 200 Pack mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you pick one product over the other? Third on your list of things to consider should be your target market. A good understanding of your market should give you a clue as to what your audience would be more likely to appreciate. Fourth, find out if your chosen distribution strategy would still work for both products. This is really useful if you are attempting to weigh the difference between two promo items from totally different categories. For instance, you've decided that packaging the promo product as a dimensional mail is the best way to go. If you are in the process of choosing between a mug and a clock, it would be helpful to find out the delivery cost difference between the two items. Branders.com has the largest selection of logo giveaways online. Branders is the only online source that allows you to "see before you buy". Preview your logo on your promo products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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