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Promotional Item Comparison: Potholder - Heavy Duty Potholder, 8"x8" vs. Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38"How does Potholder - Heavy Duty Potholder, 8"x8" match up to Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38"? Before having both products go head-to-head, it is important for you to know that by adding promotional products to your marketing mix, you are already amping up your strategy. Customized items give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Potholder - Heavy Duty Potholder, 8"x8" and Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38" offer particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate employees? Do you simply want to promote your brand? Are you trying to promote customer loyalty? The next question to answer is your budget capacity. While one giveaway may seem better than the other, will it fit your budget? Will choosing Potholder - Heavy Duty Potholder, 8"x8" over Bottle Opener - Bottle Opener, 4.7" x 1" x 0.38" mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you pick one product over the other? Third on your list of factors to consider should be your audience. A firm understanding of your market should give you a clue as to what your market niche would be more likely to appreciate. Last but not the least, factor in if your chosen distribution strategy would still work for both products. This is particularly useful if you are attempting to evaluate the difference between two promo merchandise from dramatically different categories. For instance, you've decided that packaging the item as a mailer is the best way to go. If you are in the process of choosing between a bag and a pen, it would be helpful to find out the delivery cost difference between the two products. Branders.com has the largest selection of customized giveaways online. We are the only web source that allows you to "see before you buy". See your imprint on your promo products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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