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Promotional Item Comparison: Potholder - Heavy Duty Potholder, 8"x8" vs. Napkin - Beverage, 3 PlyHow does Potholder - Heavy Duty Potholder, 8"x8" fare in comparison with Napkin - Beverage, 3 Ply? Before having both products go head-to-head, it is important for you to know that by adding personalized items to your marketing mix, you are already amping up your technique. Promotional merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Potholder - Heavy Duty Potholder, 8"x8" and Napkin - Beverage, 3 Ply present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the logo item a prospecting tool? Will you use it to motivate employees? Do you just want to promote your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one logo item may seem better than the other, will it fit your selecting? Will picking Potholder - Heavy Duty Potholder, 8"x8" over Napkin - Beverage, 3 Ply mean less items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you select one item over the other? Third on your list of things to consider should be your target market. A firm understanding of your audience should give you a clue as to what your market niche would be more likely to enjoy. Fourth, find out if your chosen distribution strategy would still be apt for both giveaways. This is particularly useful if you are attempting to weigh the difference between two customized items from very different categories. For example, you've decided that packaging the item as a mail out gift is the best way to go. If you are in the process of choosing between a stress ball and a mouse pad, it would be helpful to know the delivery cost difference between the two items. Branders offer a wide array of logo gifts online. We are the only online source that allows you to "see before you buy". Preview your imprint on your promo products before you make a decision with our advanced production-realistic PhotoSample technology.
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