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Promotional Item Comparison: Potholder - Terry Cloth Potholder, 8"W x 8"W vs. Placemat - Paper, Straight EdgeHow does Potholder - Terry Cloth Potholder, 8"W x 8"W fare in comparison with Placemat - Paper, Straight Edge? Before having both products go head-to-head, it is important for you to know that by adding personalized gifts to your marketing mix, you are already improving your strategy. Custom items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Potholder - Terry Cloth Potholder, 8"W x 8"W and Placemat - Paper, Straight Edge present particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the customized product a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one advertising specialty may seem better than the other, will it fit your marketing budget? Will choosing Potholder - Terry Cloth Potholder, 8"W x 8"W over Placemat - Paper, Straight Edge mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of things to consider should be your target market. A firm understanding of your audience should give you a clue as to what your market would be more likely to enjoy. Last but not the least, factor in if your chosen distribution method would still apply to both giveaways. This is particularly useful if you are trying to weigh the difference between two giveaways from totally different categories. For instance, you've decided that packaging the promo item as a mailer is the best way to go. If you are in the process of choosing between a stress ball and a mouse pad, it would be helpful to find out the shipping cost difference between the two products. Branders has the most comprehensive collection of personalized gifts online. Branders is the only online source that allows you to "see before you buy". Preview your design on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
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