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Promotional Item Comparison: Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L vs. Potholder - White Letterpress Printed 6.5"How does Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L fare in comparison with Potholder - White Letterpress Printed 6.5"? Before having both products go head-to-head, it is critical for you to know that by adding imprinted gifts to your marketing mix, you are already amping up your technique. Custom giveaways give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L and Potholder - White Letterpress Printed 6.5" offer particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the customized product a prospecting tool? Will you use it to motivate employees? Do you simply want to market your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your promotional budget? Will choosing Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L over Potholder - White Letterpress Printed 6.5" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you choose one item over the other? Third on your list of things to consider should be your market. A good understanding of your audience should give you a clue as to what your audience would be more likely to enjoy. Finally, find out if your chosen distribution strategy would still apply to both giveaways. This is particularly useful if you are trying to measure the difference between two custom items from very different categories. For instance, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a mug and a pen, it would be helpful to find out the shipping cost difference between the two giveaways. Branders has the most comprehensive collection of promotional products online. We are the only web source that allows you to "see before you buy". See your artwork on your promotional items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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