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Promotional Item Comparison: Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L vs. Placemat - Straight Edge, PaperHow does Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L match up to Placemat - Straight Edge, Paper? Before having both products go head-to-head, it is important for you to know that by adding custom products to your marketing mix, you are already amping up your technique. Customized giveaways give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L and Placemat - Straight Edge, Paper present certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the logo item a prospecting tool? Will you use it to motivate employees? Do you just want to spread the word about your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one advertising specialty may seem better than the other, will it fit your promotional budget? Will choosing Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L over Placemat - Straight Edge, Paper mean less items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you select one product over the other? Third on your list of factors to consider should be your target market. A good understanding of your audience should clue you in as to what your target market would be more likely to enjoy. Finally, find out if your chosen distribution method would still be apt for both giveaways. This is particularly useful if you are attempting to weigh the difference between two logo items from very different categories. For instance, you've decided that packaging the giveaway as a dimensional mailer is the best way to go. If you are in the process of choosing between a bag and a clock, it would be helpful to know the shipping cost difference between the two giveaways. Branders offer the largest selection of custom items online. Branders is the only web source that allows you to "see before you buy". See your logo on your promo products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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