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Promotional Item Comparison: Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L vs. Potholder - White Letterpress Printed 6.5"How does Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L fare in comparison with Potholder - White Letterpress Printed 6.5"? Before having both products go head-to-head, it is essential for you to know that by adding personalized items to your marketing mix, you are already amping up your strategy. Promo products give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L and Potholder - White Letterpress Printed 6.5" offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one corporate gift may seem better than the other, will it fit your marketing budget? Will picking Apron - Port Authority Medium Length Apron, Poly / Cotton, 22"W x 24"L over Potholder - White Letterpress Printed 6.5" mean less items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you pick one item over the other? Third on your list of things to consider should be your target market. A firm understanding of your audience should give you a clue as to what your niche would be more likely to enjoy. Finally, factor in if your chosen distribution method would still work for both products. This is particularly useful if you are attempting to weigh the difference between two promotional merchandise from totally different categories. For example, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a calendar, it would be helpful to know the shipping cost difference between the two giveaways. Branders.com offers the largest selection of promotional products online. Branders is the only web source that allows you to "see before you buy". Preview your artwork on your advertising specialties before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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