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Promotional Item Comparison: Spatula - Cook's-Favorite Wide, Rubber Spatula, Handle 10.5", Spatula 2" x 3.5" vs. Apron - Port Authority Full Length Apron, Poly / Cotton, 22"W x 30"LHow does Spatula - Cook's-Favorite Wide, Rubber Spatula, Handle 10.5", Spatula 2" x 3.5" compare with Apron - Port Authority Full Length Apron, Poly / Cotton, 22"W x 30"L? Before having both products go head-to-head, it is important for you to know that by adding personalized merchandise to your marketing mix, you are already improving your technique. Custom merchandise give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Spatula - Cook's-Favorite Wide, Rubber Spatula, Handle 10.5", Spatula 2" x 3.5" and Apron - Port Authority Full Length Apron, Poly / Cotton, 22"W x 30"L present special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the promotional product a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one promo item may seem better than the other, will it fit your selecting? Will choosing Spatula - Cook's-Favorite Wide, Rubber Spatula, Handle 10.5", Spatula 2" x 3.5" over Apron - Port Authority Full Length Apron, Poly / Cotton, 22"W x 30"L mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of things to consider should be your audience. A good understanding of your audience should give you a clue as to what your market would be more likely to enjoy. Fourth, factor in if your chosen distribution method would still be applicable to both items. This is particularly useful if you are trying to evaluate the difference between two promotional items from very different categories. For example, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a bag and a clock, it would be helpful to find out the shipping cost difference between the two giveaways. Branders.com has the largest selection of personalized products online. Branders is the only web source that allows you to "see before you buy". Preview your imprint on your promotional items before you make a decision with our advanced production-realistic PhotoSample technology.
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