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Promotional Item Comparison: Measuring Cup - Mini-Measure 1/2 Cup Measuring Cup, Plastic, 2" x 4.38" vs. Lobster Bib - Non Woven DisposableHow does Measuring Cup - Mini-Measure 1/2 Cup Measuring Cup, Plastic, 2" x 4.38" fare in comparison with Lobster Bib - Non Woven Disposable? Before having both products go head-to-head, it is important for you to know that by adding customized merchandise to your marketing mix, you are already amping up your technique. Promo products give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Measuring Cup - Mini-Measure 1/2 Cup Measuring Cup, Plastic, 2" x 4.38" and Lobster Bib - Non Woven Disposable present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the personalized item a prospecting tool? Will you use it to motivate employees? Do you just want to promote your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your promotional budget? Will picking Measuring Cup - Mini-Measure 1/2 Cup Measuring Cup, Plastic, 2" x 4.38" over Lobster Bib - Non Woven Disposable mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of factors to consider should be your target market. A firm understanding of your market should give you a clue as to what your market would be more likely to appreciate. Finally, find out if your chosen distribution method would still be applicable to both gifts. This is especially useful if you are attempting to evaluate the difference between two promo merchandise from dramatically different categories. For instance, you've decided that packaging the promo product as a dimensional mail is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to find out the delivery cost difference between the two giveaways. Branders.com has the most comprehensive collection of promo products online. Branders is the only online source that allows you to "see before you buy". See your imprint on your promotional products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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