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Promotional Item Comparison: Measuring Spoon - Multi-Use Measuring Spoon, Plastic, 4.5" x 0.88" vs. Potholder - Large Square Potholder, 8" x 8"How does Measuring Spoon - Multi-Use Measuring Spoon, Plastic, 4.5" x 0.88" compare with Potholder - Large Square Potholder, 8" x 8"? Before having both products go head-to-head, it is important for you to know that by adding imprinted products to your marketing mix, you are already amping up your strategy. Custom merchandise give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Measuring Spoon - Multi-Use Measuring Spoon, Plastic, 4.5" x 0.88" and Potholder - Large Square Potholder, 8" x 8" have particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your financial capacity. While one advertising specialty may seem better than the other, will it fit your budget? Will choosing Measuring Spoon - Multi-Use Measuring Spoon, Plastic, 4.5" x 0.88" over Potholder - Large Square Potholder, 8" x 8" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you choose one product over the other? Third on your list of factors to consider should be your audience. A good understanding of your audience should clue you in as to what your market niche would be more likely to appreciate. Finally, find out if your chosen distribution method would still be applicable to both gifts. This is especially useful if you are trying to evaluate the difference between two customized items from very different categories. For instance, you've decided that packaging the giveaway as a mailer is the best way to go. If you are in the process of choosing between a flashlight and a radio, it would be helpful to know the delivery cost difference between the two items. Branders has a wide array of promotional items online. We are the only web source that allows you to "see before you buy". See your artwork on your promo products before you make a decision with our advanced production-realistic PhotoSample technology.
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