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Promotional Item Comparison: BBQ Tongs - Wood Handle vs. Potholder - Large Square Potholder, 8" x 8"How does BBQ Tongs - Wood Handle fare in comparison with Potholder - Large Square Potholder, 8" x 8"? Before having both products go head-to-head, it is important for you to know that by adding custom gifts to your marketing mix, you are already amping up your technique. Personalized giveaways give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both BBQ Tongs - Wood Handle and Potholder - Large Square Potholder, 8" x 8" offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one promotional product may seem better than the other, will it fit your marketing budget? Will choosing BBQ Tongs - Wood Handle over Potholder - Large Square Potholder, 8" x 8" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one item over the other? Third on your list of factors to consider should be your market. A firm understanding of your target market should clue you in as to what your market niche would be more likely to enjoy. Last but not the least, find out if your chosen distribution strategy would still work for both products. This is especially useful if you are trying to measure the difference between two customized items from dramatically different categories. For example, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a mug and a notebook, it would be helpful to know the shipping cost difference between the two products. Branders.com offers the most comprehensive collection of custom gifts online. We are the only web source that allows you to "see before you buy". See your artwork on your promotional products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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