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Promotional Item Comparison: Pizza Cutter - w/ Clear Packaging vs. Ice Scraper & Squeegee - Ultra Ice Scraper & Squeegee, Polycarbonate, 9" x 3.5"How does Pizza Cutter - w/ Clear Packaging match up to Ice Scraper & Squeegee - Ultra Ice Scraper & Squeegee, Polycarbonate, 9" x 3.5"? Before having both products go head-to-head, it is important for you to know that by adding custom products to your marketing mix, you are already amping up your technique. Personalized items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pizza Cutter - w/ Clear Packaging and Ice Scraper & Squeegee - Ultra Ice Scraper & Squeegee, Polycarbonate, 9" x 3.5" present particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate employees? Do you just want to spread the word about your brand? Are you trying to promote customer loyalty? The next question to answer is your budget capacity. While one advertising specialty may seem better than the other, will it fit your selecting? Will choosing Pizza Cutter - w/ Clear Packaging over Ice Scraper & Squeegee - Ultra Ice Scraper & Squeegee, Polycarbonate, 9" x 3.5" mean less items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you choose one product over the other? Third on your list of factors to consider should be your market. A good understanding of your audience should clue you in as to what your target market would be more likely to appreciate. Lastly, find out if your chosen distribution strategy would still work for both products. This is really useful if you are trying to measure the difference between two custom items from dramatically different categories. For instance, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a shirt and a mouse pad, it would be helpful to know the shipping cost difference between the two items. Branders.com has the most comprehensive collection of corporate giveaways online. Branders is the only web source that allows you to "see before you buy". Preview your imprint on your advertising specialties before you make a decision with our high-tech production-realistic PhotoSample technology.
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