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Promotional Item Comparison: Travel Mug - Rolling Ridges vs. Flashlight - Survival RadioHow does Travel Mug - Rolling Ridges match up to Flashlight - Survival Radio? Before having both products go head-to-head, it is critical for you to know that by adding customized products to your marketing mix, you are already amping up your strategy. Personalized merchandise give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Travel Mug - Rolling Ridges and Flashlight - Survival Radio offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate employees? Do you simply want to market your brand? Are you trying to encourage customer loyalty? The next question to ask is your budget capacity. While one advertising specialty may seem better than the other, will it fit your promotional budget? Will choosing Travel Mug - Rolling Ridges over Flashlight - Survival Radio mean less items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you select one item over the other? Third on your list of factors to consider should be your target market. A firm understanding of your market should give you a clue as to what your audience would be more likely to appreciate. Fourth, find out if your chosen distribution method would still be apt for both giveaways. This is particularly useful if you are attempting to evaluate the difference between two custom items from dramatically different categories. For example, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a flashlight and a radio, it would be helpful to know the delivery cost difference between the two products. Branders offer a wide array of personalized products online. We are the only web source that allows you to "see before you buy". See your logo on your promotional items before you make a decision with our advanced production-realistic PhotoSample technology.
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