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Promotional Item Comparison: Mug with Closer Lid 16 oz. - Budget Traveler vs. Tape Measure - Workhorse 10 Ft. Tape MeasureHow does Mug with Closer Lid 16 oz. - Budget Traveler match up to Tape Measure - Workhorse 10 Ft. Tape Measure? Before having both products go head-to-head, it is critical for you to know that by adding custom items to your marketing mix, you are already improving your strategy. Promotional items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Mug with Closer Lid 16 oz. - Budget Traveler and Tape Measure - Workhorse 10 Ft. Tape Measure present special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate employees? Do you just want to market your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your promotional budget? Will choosing Mug with Closer Lid 16 oz. - Budget Traveler over Tape Measure - Workhorse 10 Ft. Tape Measure mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one item over the other? Third on your list of factors to consider should be your market. A good understanding of your audience should give you a clue as to what your niche would be more likely to enjoy. Lastly, find out if your chosen distribution method would still apply to both gifts. This is really useful if you are attempting to weigh the difference between two custom items from dramatically different categories. For example, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to find out the delivery cost difference between the two products. Branders.com has the most comprehensive collection of customized products online. We are the only web source that allows you to "see before you buy". See your logo on your promotional products before you make a decision with our advanced production-realistic PhotoSample technology.
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