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Promotional Item Comparison: Survival Kit vs. Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2"How does Survival Kit match up to Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2"? Before having both products go head-to-head, it is important for you to know that by adding logo gifts to your marketing mix, you are already improving your strategy. Custom merchandise give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Survival Kit and Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2" offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to encourage customer loyalty? The next question to ask is your budget capacity. While one promo item may seem better than the other, will it fit your marketing budget? Will picking Survival Kit over Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of factors to consider should be your audience. A firm understanding of your market should clue you in as to what your niche would be more likely to enjoy. Finally, factor in if your chosen distribution method would still be apt for both items. This is particularly useful if you are trying to evaluate the difference between two logo items from dramatically different categories. For instance, you've decided that packaging the gift as a mail out gift is the best way to go. If you are in the process of choosing between a stress ball and a calendar, it would be helpful to know the delivery cost difference between the two giveaways. Branders.com offers a wide array of logo gifts online. Branders is the only web source that allows you to "see before you buy". Preview your artwork on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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