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Promotional Item Comparison: Picnic Blanket vs. Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business CardHow does Picnic Blanket fare in comparison with Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card? Before having both products go head-to-head, it is essential for you to know that by adding logo gifts to your marketing mix, you are already improving your technique. Promotional giveaways give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Picnic Blanket and Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate personnel? Do you just want to market your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one corporate gift may seem better than the other, will it fit your marketing budget? Will picking Picnic Blanket over Magnet - Bic, 4 Color 2 1/2" x 4 1/8" Magnet Business Card mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you choose one product over the other? Third on your list of things to consider should be your market. A good understanding of your target market should give you a clue as to what your target market would be more likely to appreciate. Lastly, find out if your chosen distribution method would still apply to both items. This is particularly useful if you are attempting to weigh the difference between two giveaways from totally different categories. For example, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a mouse pad, it would be helpful to find out the shipping cost difference between the two giveaways. Branders offer the largest selection of promotional items online. Branders is the only online source that allows you to "see before you buy". See your artwork on your promo products before you make a decision with our advanced production-realistic PhotoSample technology.
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