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Promotional Item Comparison: Mug - Verus 16oz vs. Tape Measure - 25 Ft. Pro Grip Tape MeasureHow does Mug - Verus 16oz compare with Tape Measure - 25 Ft. Pro Grip Tape Measure? Before having both products go head-to-head, it is important for you to know that by adding personalized gifts to your marketing mix, you are already amping up your technique. Promotional merchandise give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Mug - Verus 16oz and Tape Measure - 25 Ft. Pro Grip Tape Measure offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one logo item may seem better than the other, will it fit your selecting? Will choosing Mug - Verus 16oz over Tape Measure - 25 Ft. Pro Grip Tape Measure mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you select one item over the other? Third on your list of things to consider should be your audience. A good understanding of your target market should give you a clue as to what your niche would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still be applicable to both gifts. This is really useful if you are trying to evaluate the difference between two promo items from very different categories. For example, you've decided that packaging the promo item as a mailer is the best way to go. If you are in the process of choosing between a flashlight and a mouse pad, it would be helpful to find out the shipping cost difference between the two items. Branders.com has the most comprehensive collection of custom products online. Branders is the only online source that allows you to "see before you buy". Preview your logo on your promo items before you make a decision with our high-tech production-realistic PhotoSample technology.
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