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Promotional Item Comparison: Mug - Verus 16oz vs. Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5"How does Mug - Verus 16oz fare in comparison with Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5"? Before having both products go head-to-head, it is important for you to know that by adding personalized merchandise to your marketing mix, you are already amping up your technique. Personalized giveaways give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Mug - Verus 16oz and Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" have certain benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the promotional gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to ask is your budget capacity. While one promotional product may seem better than the other, will it fit your promotional budget? Will picking Mug - Verus 16oz over Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" mean less items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you select one product over the other? Third on your list of factors to consider should be your market. A firm understanding of your audience should give you a clue as to what your target market would be more likely to enjoy. Finally, factor in if your chosen distribution strategy would still apply to both products. This is particularly useful if you are trying to weigh the difference between two personalized items from very different categories. For example, you've decided that packaging the promo product as a dimensional mail is the best way to go. If you are in the process of choosing between a shirt and a mouse pad, it would be helpful to find out the delivery cost difference between the two products. Branders.com offers the largest selection of customized gifts online. Branders is the only online source that allows you to "see before you buy". Preview your artwork on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
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