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Promotional Item Comparison: Knife - Plier vs. Keyholder - Chimney SweepHow does Knife - Plier match up to Keyholder - Chimney Sweep? Before having both products go head-to-head, it is critical for you to know that by adding custom items to your marketing mix, you are already improving your strategy. Personalized giveaways give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Knife - Plier and Keyholder - Chimney Sweep present certain benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate employees? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one promotional item may seem better than the other, will it fit your promotional budget? Will picking Knife - Plier over Keyholder - Chimney Sweep mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you select one item over the other? Third on your list of factors to consider should be your target market. A firm understanding of your audience should clue you in as to what your market niche would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still be applicable to both gifts. This is especially useful if you are attempting to measure the difference between two giveaways from totally different categories. For example, you've decided that packaging the gift as a dimensional mail is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to find out the shipping cost difference between the two giveaways. Branders offer the most comprehensive collection of promo products online. Branders is the only web source that allows you to "see before you buy". See your logo on your promo products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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