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Promotional Item Comparison: Tape Measure - Voice Recorder vs. Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5"How does Tape Measure - Voice Recorder compare with Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5"? Before having both products go head-to-head, it is important for you to know that by adding custom items to your marketing mix, you are already improving your strategy. Customized gifts give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Tape Measure - Voice Recorder and Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" present certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the custom gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to market your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one giveaway may seem better than the other, will it fit your marketing budget? Will picking Tape Measure - Voice Recorder over Magnet - Bic, Business Card, 4-Color Process, 2" x 3.5" mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you select one item over the other? Third on your list of factors to consider should be your market. A good understanding of your audience should give you a clue as to what your market segment would be more likely to appreciate. Finally, find out if your chosen distribution strategy would still work for both products. This is really useful if you are trying to measure the difference between two customized items from totally different categories. For example, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a mug and a notebook, it would be helpful to find out the delivery cost difference between the two giveaways. Branders offer a wide array of personalized items online. We are the only online source that allows you to "see before you buy". See your design on your promotional items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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