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Promotional Item Comparison: Tape Measure - Radio vs. Pen - House PaintHow does Tape Measure - Radio compare with Pen - House Paint? Before having both products go head-to-head, it is important for you to know that by adding promotional merchandise to your marketing mix, you are already amping up your technique. Customized items give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Tape Measure - Radio and Pen - House Paint offer particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the promo gift a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one promotional item may seem better than the other, will it fit your selecting? Will picking Tape Measure - Radio over Pen - House Paint mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you choose one item over the other? Third on your list of factors to consider should be your market. A good understanding of your market should give you a clue as to what your niche would be more likely to enjoy. Fourth, find out if your chosen distribution method would still apply to both giveaways. This is particularly useful if you are trying to measure the difference between two promo merchandise from very different categories. For example, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a flashlight and a clock, it would be helpful to find out the shipping cost difference between the two items. Branders has the largest selection of logo gifts online. Branders is the only web source that allows you to "see before you buy". See your design on your promotional items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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