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Promotional Item Comparison: Pen - Tape Measure Combo vs. Tape Measure - 25 Ft. Pro Grip Tape MeasureHow does Pen - Tape Measure Combo compare with Tape Measure - 25 Ft. Pro Grip Tape Measure? Before having both products go head-to-head, it is critical for you to know that by adding customized products to your marketing mix, you are already amping up your technique. Giveaways give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pen - Tape Measure Combo and Tape Measure - 25 Ft. Pro Grip Tape Measure offer certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one promo item may seem better than the other, will it fit your promotional budget? Will picking Pen - Tape Measure Combo over Tape Measure - 25 Ft. Pro Grip Tape Measure mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you pick one item over the other? Third on your list of factors to consider should be your market. A firm understanding of your target market should clue you in as to what your audience would be more likely to enjoy. Fourth, factor in if your chosen distribution strategy would still work for both gifts. This is particularly useful if you are trying to evaluate the difference between two promotional merchandise from very different categories. For instance, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a mug and a clock, it would be helpful to find out the shipping cost difference between the two items. Branders.com has the largest selection of custom items online. We are the only online source that allows you to "see before you buy". Preview your imprint on your promo products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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