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Promotional Item Comparison: Briefcase, Leather vs. Pen - Paper Mate Element White Barrel Ball PenHow does Briefcase, Leather compare with Pen - Paper Mate Element White Barrel Ball Pen? Before having both products go head-to-head, it is essential for you to know that by adding promotional items to your marketing mix, you are already improving your strategy. Personalized items give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Briefcase, Leather and Pen - Paper Mate Element White Barrel Ball Pen offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the promotional gift a prospecting tool? Will you use it to motivate employees? Do you simply want to market your brand? Are you trying to encourage customer loyalty? The next question to answer is your financial capacity. While one promo item may seem better than the other, will it fit your budget? Will choosing Briefcase, Leather over Pen - Paper Mate Element White Barrel Ball Pen mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one item over the other? Third on your list of factors to consider should be your market. A firm understanding of your target market should give you a clue as to what your market segment would be more likely to appreciate. Fourth, find out if your chosen distribution method would still apply to both giveaways. This is especially useful if you are trying to evaluate the difference between two giveaways from totally different categories. For instance, you've decided that packaging the gift as a mail out gift is the best way to go. If you are in the process of choosing between a flashlight and a clock, it would be helpful to know the delivery cost difference between the two giveaways. Branders.com has the largest selection of promo items online. We are the only online source that allows you to "see before you buy". See your logo on your promo items before you make a decision with our advanced production-realistic PhotoSample technology.
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