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Promotional Item Comparison: Business Card Case vs. Keyholder - House TagHow does Business Card Case fare in comparison with Keyholder - House Tag? Before having both products go head-to-head, it is essential for you to know that by adding personalized products to your marketing mix, you are already improving your technique. Promo merchandise give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Business Card Case and Keyholder - House Tag have special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate personnel? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The next question to answer is your budget capacity. While one corporate gift may seem better than the other, will it fit your promotional budget? Will picking Business Card Case over Keyholder - House Tag mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you choose one item over the other? Third on your list of factors to consider should be your target market. A good understanding of your audience should clue you in as to what your niche would be more likely to appreciate. Finally, find out if your chosen distribution method would still be apt for both products. This is especially useful if you are attempting to weigh the difference between two advertising specialties from dramatically different categories. For example, you've decided that packaging the promo item as a mailer is the best way to go. If you are in the process of choosing between a bag and a mouse pad, it would be helpful to know the shipping cost difference between the two items. Branders.com has the most comprehensive collection of promo products online. Branders is the only online source that allows you to "see before you buy". Preview your artwork on your promo products before you make a decision with our advanced production-realistic PhotoSample technology.
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