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Promotional Item Comparison: Calendar - Perpetual Avion vs. Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2"How does Calendar - Perpetual Avion fare in comparison with Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2"? Before having both products go head-to-head, it is essential for you to know that by adding imprinted items to your marketing mix, you are already improving your strategy. Customized gifts give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Calendar - Perpetual Avion and Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2" offer certain benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one promotional product may seem better than the other, will it fit your budget? Will choosing Calendar - Perpetual Avion over Letter Opener - Happy House Letter Opener, Impact Styrene, 3 1/8" x 2 1/2" mean less items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you select one item over the other? Third on your list of things to consider should be your target market. A firm understanding of your market should give you a clue as to what your target market would be more likely to appreciate. Lastly, factor in if your chosen distribution strategy would still work for both items. This is really useful if you are trying to evaluate the difference between two promo items from totally different categories. For instance, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a bag and a calendar, it would be helpful to find out the delivery cost difference between the two items. Branders.com has the most comprehensive collection of corporate giveaways online. We are the only online source that allows you to "see before you buy". See your logo on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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