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Promotional Item Comparison: Business Card Case - Colorplay vs. Utility Case - All-PurposeHow does Business Card Case - Colorplay match up to Utility Case - All-Purpose? Before having both products go head-to-head, it is critical for you to know that by adding custom gifts to your marketing mix, you are already amping up your strategy. Promotional items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Business Card Case - Colorplay and Utility Case - All-Purpose present special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate employees? Do you just want to advertise your brand? Are you trying to promote customer loyalty? The next question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your budget? Will choosing Business Card Case - Colorplay over Utility Case - All-Purpose mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you choose one product over the other? Third on your list of factors to consider should be your audience. A good understanding of your target market should clue you in as to what your target market would be more likely to enjoy. Last but not the least, factor in if your chosen distribution strategy would still apply to both giveaways. This is especially useful if you are attempting to evaluate the difference between two customized items from totally different categories. For instance, you've decided that packaging the item as a dimensional mailer is the best way to go. If you are in the process of choosing between a shirt and a clock, it would be helpful to find out the delivery cost difference between the two products. Branders has the most comprehensive collection of custom merchandise online. We are the only online source that allows you to "see before you buy". See your logo on your promotional products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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