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Promotional Item Comparison: Portfolio - Satellite Vertical vs. Measure Tape - Measure Up House, 5'How does Portfolio - Satellite Vertical match up to Measure Tape - Measure Up House, 5'? Before having both products go head-to-head, it is essential for you to know that by adding customized gifts to your marketing mix, you are already improving your strategy. Personalized items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Portfolio - Satellite Vertical and Measure Tape - Measure Up House, 5' offer special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one giveaway may seem better than the other, will it fit your marketing budget? Will picking Portfolio - Satellite Vertical over Measure Tape - Measure Up House, 5' mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one item over the other? Third on your list of factors to consider should be your audience. A good understanding of your target market should clue you in as to what your target market would be more likely to enjoy. Last but not the least, factor in if your chosen distribution strategy would still apply to both gifts. This is especially useful if you are attempting to weigh the difference between two promo items from very different categories. For example, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a mug and a mouse pad, it would be helpful to find out the shipping cost difference between the two products. Branders.com offers the largest selection of custom gifts online. Branders is the only web source that allows you to "see before you buy". Preview your logo on your promotional products before you make a decision with our high-tech production-realistic PhotoSample technology.
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