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Promotional Item Comparison: Padfolio - Xtreme vs. Keyholder - HouseHow does Padfolio - Xtreme fare in comparison with Keyholder - House? Before having both products go head-to-head, it is critical for you to know that by adding promotional gifts to your marketing mix, you are already amping up your technique. Promotional merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Padfolio - Xtreme and Keyholder - House have special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate personnel? Do you just want to advertise your brand? Are you trying to encourage customer loyalty? The next question to answer is your financial capacity. While one giveaway may seem better than the other, will it fit your marketing budget? Will picking Padfolio - Xtreme over Keyholder - House mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you select one product over the other? Third on your list of things to consider should be your market. A good understanding of your target market should give you a clue as to what your audience would be more likely to appreciate. Last but not the least, find out if your chosen distribution strategy would still apply to both giveaways. This is really useful if you are trying to evaluate the difference between two logo items from dramatically different categories. For example, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a key chain and a notebook, it would be helpful to know the shipping cost difference between the two products. Branders.com has the most comprehensive collection of logo gifts online. Branders is the only web source that allows you to "see before you buy". See your artwork on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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