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Promotional Item Comparison: Writing Pad - Westport vs. Padfolio - Urban Jr.How does Writing Pad - Westport match up to Padfolio - Urban Jr.? Before having both products go head-to-head, it is important for you to know that by adding logo merchandise to your marketing mix, you are already improving your technique. Customized products give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Writing Pad - Westport and Padfolio - Urban Jr. offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Find out what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one promotional item may seem better than the other, will it fit your marketing budget? Will picking Writing Pad - Westport over Padfolio - Urban Jr. mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you pick one item over the other? Third on your list of things to consider should be your market. A good understanding of your market should clue you in as to what your market would be more likely to appreciate. Lastly, factor in if your chosen distribution method would still be apt for both gifts. This is particularly useful if you are trying to measure the difference between two promo merchandise from dramatically different categories. For instance, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a bag and a radio, it would be helpful to find out the delivery cost difference between the two items. Branders has the largest selection of custom merchandise online. We are the only online source that allows you to "see before you buy". See your imprint on your advertising specialties before you make a decision with our advanced production-realistic PhotoSample technology.
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