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Promotional Item Comparison: Padfolio - Westport Zippered vs. Magnet - Bic, 30mil Business Card Magnet and 12 Sheet CalendarHow does Padfolio - Westport Zippered fare in comparison with Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar? Before having both products go head-to-head, it is critical for you to know that by adding promotional merchandise to your marketing mix, you are already amping up your technique. Promo items give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Padfolio - Westport Zippered and Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar have particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the promo gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your marketing budget? Will choosing Padfolio - Westport Zippered over Magnet - Bic, 30mil Business Card Magnet and 12 Sheet Calendar mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you pick one product over the other? Third on your list of things to consider should be your target market. A firm understanding of your audience should give you a clue as to what your audience would be more likely to appreciate. Fourth, factor in if your chosen distribution strategy would still be apt for both giveaways. This is especially useful if you are trying to evaluate the difference between two advertising specialties from very different categories. For instance, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to know the shipping cost difference between the two products. Branders has a wide array of promotional items online. We are the only web source that allows you to "see before you buy". Preview your logo on your promotional items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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