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Promotional Item Comparison: Padfolio - Westport Zippered vs. Tape Measure - 3 Ft. Tape Measure Level Key ChainHow does Padfolio - Westport Zippered compare with Tape Measure - 3 Ft. Tape Measure Level Key Chain? Before having both products go head-to-head, it is essential for you to know that by adding logo products to your marketing mix, you are already amping up your technique. Promo merchandise give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Padfolio - Westport Zippered and Tape Measure - 3 Ft. Tape Measure Level Key Chain present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one promo item may seem better than the other, will it fit your budget? Will picking Padfolio - Westport Zippered over Tape Measure - 3 Ft. Tape Measure Level Key Chain mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of things to consider should be your market. A firm understanding of your audience should give you a clue as to what your target market would be more likely to enjoy. Fourth, factor in if your chosen distribution method would still be applicable to both gifts. This is particularly useful if you are attempting to evaluate the difference between two advertising specialties from dramatically different categories. For example, you've decided that packaging the promo item as a dimensional mail is the best way to go. If you are in the process of choosing between a shirt and a notebook, it would be helpful to know the delivery cost difference between the two products. Branders.com has the largest selection of customized items online. We are the only web source that allows you to "see before you buy". Preview your design on your promo items before you make a decision with our advanced production-realistic PhotoSample technology.
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