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Promotional Item Comparison: Jotter - Westport vs. Key Light - Sliding ButtonHow does Jotter - Westport match up to Key Light - Sliding Button? Before having both products go head-to-head, it is critical for you to know that by adding custom gifts to your marketing mix, you are already amping up your strategy. Custom items give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Jotter - Westport and Key Light - Sliding Button have certain benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate personnel? Do you just want to market your brand? Are you trying to encourage customer loyalty? The next question to answer is your financial capacity. While one promotional product may seem better than the other, will it fit your promotional budget? Will picking Jotter - Westport over Key Light - Sliding Button mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of things to consider should be your audience. A firm understanding of your audience should give you a clue as to what your target market would be more likely to enjoy. Lastly, find out if your chosen distribution method would still work for both giveaways. This is particularly useful if you are attempting to weigh the difference between two promotional items from very different categories. For example, you've decided that packaging the gift as a dimensional mail is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to know the delivery cost difference between the two giveaways. Branders offer the most comprehensive collection of logo gifts online. Branders is the only online source that allows you to "see before you buy". See your logo on your promo products before you make a decision with our advanced production-realistic PhotoSample technology.
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