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Promotional Item Comparison: Jotter - Westport vs. Stress Reliever- Dollar SignHow does Jotter - Westport match up to Stress Reliever- Dollar Sign? Before having both products go head-to-head, it is critical for you to know that by adding logo merchandise to your marketing mix, you are already improving your technique. Personalized items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Jotter - Westport and Stress Reliever- Dollar Sign present particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the logo item a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The second question to answer is your financial capacity. While one giveaway may seem better than the other, will it fit your selecting? Will choosing Jotter - Westport over Stress Reliever- Dollar Sign mean less items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you choose one item over the other? Third on your list of things to consider should be your market. A good understanding of your target market should clue you in as to what your market would be more likely to enjoy. Finally, find out if your chosen distribution strategy would still apply to both products. This is really useful if you are trying to measure the difference between two promo merchandise from totally different categories. For example, you've decided that packaging the giveaway as a mailer is the best way to go. If you are in the process of choosing between a shirt and a clock, it would be helpful to find out the shipping cost difference between the two products. Branders offer the largest selection of custom gifts online. We are the only online source that allows you to "see before you buy". See your artwork on your promo products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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