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Promotional Item Comparison: Padfolio - Urban Jr. vs. Mug - Verus 16ozHow does Padfolio - Urban Jr. compare with Mug - Verus 16oz? Before having both products go head-to-head, it is critical for you to know that by adding imprinted items to your marketing mix, you are already improving your strategy. Custom products give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Padfolio - Urban Jr. and Mug - Verus 16oz present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the promotional gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your financial capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will choosing Padfolio - Urban Jr. over Mug - Verus 16oz mean less items? Have you thought about the add-on cost associated with each item? How different will the printing cost be if you pick one item over the other? Third on your list of things to consider should be your target market. A firm understanding of your market should give you a clue as to what your niche would be more likely to appreciate. Finally, factor in if your chosen distribution strategy would still be apt for both products. This is especially useful if you are attempting to measure the difference between two customized items from dramatically different categories. For instance, you've decided that packaging the item as a mailer is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to know the delivery cost difference between the two products. We offer the most comprehensive collection of custom items online. We are the only web source that allows you to "see before you buy". Preview your design on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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