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Promotional Item Comparison: Padfolio - Urban Jr. vs. Keychain, Ballpoint Pen & Light - SorchaHow does Padfolio - Urban Jr. fare in comparison with Keychain, Ballpoint Pen & Light - Sorcha? Before having both products go head-to-head, it is essential for you to know that by adding imprinted gifts to your marketing mix, you are already improving your technique. Custom items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Padfolio - Urban Jr. and Keychain, Ballpoint Pen & Light - Sorcha offer certain benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one corporate gift may seem better than the other, will it fit your marketing budget? Will choosing Padfolio - Urban Jr. over Keychain, Ballpoint Pen & Light - Sorcha mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of factors to consider should be your target market. A firm understanding of your audience should give you a clue as to what your target market would be more likely to appreciate. Fourth, factor in if your chosen distribution method would still apply to both giveaways. This is really useful if you are trying to evaluate the difference between two custom items from very different categories. For instance, you've decided that packaging the item as a dimensional mailer is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to find out the delivery cost difference between the two products. We have the largest selection of custom items online. We are the only web source that allows you to "see before you buy". Preview your imprint on your advertising specialties before you make a decision with our high-tech production-realistic PhotoSample technology.
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