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Promotional Item Comparison: Padfolio - Urban Jr. vs. Keyholder - SeparatorHow does Padfolio - Urban Jr. compare with Keyholder - Separator? Before having both products go head-to-head, it is important for you to know that by adding customized merchandise to your marketing mix, you are already improving your strategy. Custom giveaways give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Padfolio - Urban Jr. and Keyholder - Separator offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the customized product a prospecting tool? Will you use it to motivate personnel? Do you just want to market your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will picking Padfolio - Urban Jr. over Keyholder - Separator mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you pick one item over the other? Third on your list of factors to consider should be your target market. A firm understanding of your market should give you a clue as to what your niche would be more likely to appreciate. Fourth, find out if your chosen distribution method would still be apt for both gifts. This is particularly useful if you are attempting to weigh the difference between two logo items from totally different categories. For instance, you've decided that packaging the giveaway as a dimensional mailer is the best way to go. If you are in the process of choosing between a mug and a pen, it would be helpful to know the shipping cost difference between the two products. Branders.com has the largest selection of promotional items online. We are the only online source that allows you to "see before you buy". Preview your imprint on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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