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Promotional Item Comparison: Air Freshener - House, Eco Friendly vs. Mints - HouseHow does Air Freshener - House, Eco Friendly match up to Mints - House? Before having both products go head-to-head, it is critical for you to know that by adding custom items to your marketing mix, you are already improving your strategy. Personalized merchandise give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Air Freshener - House, Eco Friendly and Mints - House offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate personnel? Do you simply want to advertise your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one promo product may seem better than the other, will it fit your selecting? Will picking Air Freshener - House, Eco Friendly over Mints - House mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of factors to consider should be your market. A good understanding of your audience should give you a clue as to what your market would be more likely to appreciate. Lastly, find out if your chosen distribution method would still work for both giveaways. This is particularly useful if you are attempting to weigh the difference between two promotional items from very different categories. For instance, you've decided that packaging the giveaway as a dimensional mail is the best way to go. If you are in the process of choosing between a stress ball and a pen, it would be helpful to find out the delivery cost difference between the two products. Branders.com has the most comprehensive collection of corporate giveaways online. We are the only online source that allows you to "see before you buy". Preview your design on your promotional items before you make a decision with our high-tech production-realistic PhotoSample technology.
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