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Promotional Item Comparison: Chair - Serenity Riviera vs. Keychain - BetinaHow does Chair - Serenity Riviera fare in comparison with Keychain - Betina? Before having both products go head-to-head, it is important for you to know that by adding personalized merchandise to your marketing mix, you are already amping up your technique. Custom giveaways give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Chair - Serenity Riviera and Keychain - Betina present special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the logo gift a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to encourage customer loyalty? The second question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your selecting? Will picking Chair - Serenity Riviera over Keychain - Betina mean less items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you choose one product over the other? Third on your list of things to consider should be your market. A good understanding of your target market should give you a clue as to what your audience would be more likely to enjoy. Lastly, find out if your chosen distribution method would still work for both giveaways. This is especially useful if you are trying to weigh the difference between two promotional merchandise from very different categories. For example, you've decided that packaging the giveaway as a mail out gift is the best way to go. If you are in the process of choosing between a flashlight and a calendar, it would be helpful to know the shipping cost difference between the two products. Branders.com has the most comprehensive collection of promotional items online. Branders is the only online source that allows you to "see before you buy". See your logo on your advertising specialties before you make a decision with our advanced production-realistic PhotoSample technology.
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