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Promotional Item Comparison: Pen - Icon, House vs. Mug - Verus 16ozHow does Pen - Icon, House match up to Mug - Verus 16oz? Before having both products go head-to-head, it is essential for you to know that by adding logo gifts to your marketing mix, you are already improving your strategy. Customized items give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Pen - Icon, House and Mug - Verus 16oz have special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The next question to ask is your budget capacity. While one advertising specialty may seem better than the other, will it fit your budget? Will picking Pen - Icon, House over Mug - Verus 16oz mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you pick one product over the other? Third on your list of factors to consider should be your market. A good understanding of your audience should give you a clue as to what your market niche would be more likely to appreciate. Last but not the least, find out if your chosen distribution method would still apply to both products. This is really useful if you are trying to measure the difference between two logo items from very different categories. For example, you've decided that packaging the giveaway as a dimensional mail is the best way to go. If you are in the process of choosing between a stress ball and a clock, it would be helpful to know the delivery cost difference between the two items. Branders has the most comprehensive collection of customized items online. We are the only online source that allows you to "see before you buy". Preview your design on your promotional items before you make a decision with our advanced production-realistic PhotoSample technology.
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