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Promotional Item Comparison: Pen - Icon, House vs. Padfolio - Tradition ZipperedHow does Pen - Icon, House fare in comparison with Padfolio - Tradition Zippered? Before having both products go head-to-head, it is essential for you to know that by adding custom merchandise to your marketing mix, you are already amping up your strategy. Customized merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pen - Icon, House and Padfolio - Tradition Zippered offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate employees? Do you just want to advertise your brand? Are you trying to encourage customer loyalty? The second question to answer is your budget capacity. While one promo product may seem better than the other, will it fit your promotional budget? Will picking Pen - Icon, House over Padfolio - Tradition Zippered mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of things to consider should be your target market. A firm understanding of your market should clue you in as to what your market segment would be more likely to enjoy. Last but not the least, factor in if your chosen distribution strategy would still be applicable to both products. This is especially useful if you are attempting to measure the difference between two promo items from very different categories. For instance, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a mug and a mouse pad, it would be helpful to find out the shipping cost difference between the two giveaways. Branders has the most comprehensive collection of custom products online. We are the only online source that allows you to "see before you buy". See your artwork on your promotional items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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