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Promotional Item Comparison: Pen - Icon, House vs. Business Card Holder with Leather GussetsHow does Pen - Icon, House match up to Business Card Holder with Leather Gussets? Before having both products go head-to-head, it is important for you to know that by adding personalized merchandise to your marketing mix, you are already amping up your strategy. Promo giveaways give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Pen - Icon, House and Business Card Holder with Leather Gussets offer special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. List down what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one promotional item may seem better than the other, will it fit your marketing budget? Will choosing Pen - Icon, House over Business Card Holder with Leather Gussets mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you choose one product over the other? Third on your list of things to consider should be your audience. A good understanding of your market should clue you in as to what your market niche would be more likely to enjoy. Fourth, find out if your chosen distribution method would still work for both products. This is particularly useful if you are trying to evaluate the difference between two custom items from totally different categories. For example, you've decided that packaging the promo product as a mailer is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to find out the delivery cost difference between the two items. We offer a wide array of customized items online. Branders is the only web source that allows you to "see before you buy". See your artwork on your promotional items before you make a decision with our high-tech production-realistic PhotoSample technology.
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