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Promotional Item Comparison: Pen - Icon, House vs. Keyholder - House TagHow does Pen - Icon, House fare in comparison with Keyholder - House Tag? Before having both products go head-to-head, it is essential for you to know that by adding customized items to your marketing mix, you are already amping up your technique. Promo items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pen - Icon, House and Keyholder - House Tag have certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the promo gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one promo item may seem better than the other, will it fit your promotional budget? Will picking Pen - Icon, House over Keyholder - House Tag mean less items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you pick one item over the other? Third on your list of factors to consider should be your audience. A firm understanding of your target market should clue you in as to what your market would be more likely to appreciate. Last but not the least, find out if your chosen distribution strategy would still be applicable to both gifts. This is particularly useful if you are trying to measure the difference between two promo items from totally different categories. For example, you've decided that packaging the promo item as a mailer is the best way to go. If you are in the process of choosing between a shirt and a mouse pad, it would be helpful to know the shipping cost difference between the two products. We offer the largest selection of custom products online. We are the only web source that allows you to "see before you buy". Preview your artwork on your promotional products before you make a decision with our advanced production-realistic PhotoSample technology.
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