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Promotional Item Comparison: Pen - Icon, House vs. Key Light - Sliding ButtonHow does Pen - Icon, House fare in comparison with Key Light - Sliding Button? Before having both products go head-to-head, it is critical for you to know that by adding customized gifts to your marketing mix, you are already improving your technique. Custom merchandise give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Pen - Icon, House and Key Light - Sliding Button present particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one corporate gift may seem better than the other, will it fit your selecting? Will choosing Pen - Icon, House over Key Light - Sliding Button mean less items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you pick one item over the other? Third on your list of things to consider should be your market. A good understanding of your audience should clue you in as to what your market would be more likely to enjoy. Lastly, factor in if your chosen distribution strategy would still apply to both gifts. This is especially useful if you are attempting to measure the difference between two promotional items from dramatically different categories. For instance, you've decided that packaging the gift as a mail out gift is the best way to go. If you are in the process of choosing between a flashlight and a radio, it would be helpful to find out the shipping cost difference between the two items. Branders.com has the most comprehensive collection of corporate gifts online. We are the only online source that allows you to "see before you buy". See your imprint on your advertising specialties before you make a decision with our advanced production-realistic PhotoSample technology.
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